Manager- Marketing APPLY NOW

Company Overview

GoodyBro is a solid lifestyle & essential clothing brand offering the best quality fit while catering to the latest fashion trends. 

Our 360-degree service helps tailor, package & deliver consistent quality clothing every time, all over the country.

 Objectives of this Role

• Establish positioning, identify target audiences, develop marketing plans and make budgeting (number crunching) with specific objectives across different channels and segments for GoodyBro & its side ventures
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

 Job Responsibilities

• Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising
• Lead and build team members and identify growth and development opportunities
• Work on Market Research (collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations)
• Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content planning and development & calendar maintenance
• Develop and execute influencer marketing strategies and managing shoots
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Build positive and productive relationships with clients for business growth
• Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs)

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field from a reputed university
• Enthusiastic and optimistic Marketing professional with at least five years of proven experience (Agency Backgroud preferred)
• Ability to pitch 
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity